Check out the top social media trends for 2024 in our latest guide. Plus, learn how to use new platforms, take advantage of new tech, and connect with your audience better. Stay ahead with on social media trends in 2024.
Text-Only Posts.
There was a time when social media was all about flashy visuals but the tide is turning. Text-only posts are making a comeback. Platforms like X (Twitter) remain text-centric, but other apps like Mastodon, Bluesky Social, and Meta’s Threads app are also riding this wave.
So, how can businesses ride it too?
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Crafting engaging textual content in sharing industry insights, thought-provoking questions, and relatable stories.
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Encouraging discussions by using text to spark conversations and build a community around your brand.
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Keeping it concise in a world of information overload, brevity is key.
Social Platforms as Search Engines.
Social media isn’t just about connecting with friends anymore; it’s becoming a search engine. Users turn these platforms for information, recommendations, and discovery.
How can businesses optimise for this shift?
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Keyword optimisation in treating your profiles, captions, and hashtags as search engine optimisation assets.
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Being discoverable by using relevant keywords related to your industry.
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Sharing valuable content to position yourself as a reliable source of information.
Longer Videos.
Short-form videos dominated the scene of social media platforms, but now longer videos are setting sail. Audiences crave depth and substance. Consider creating longer video content that provides value.
How can businesses brace for this voyage?
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Using educational videos in sharing insights, tutorials, and behind-the-scenes glimpses.
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Embracing product demos by showcasing your offerings in detail.
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Engaging viewers in storytelling with narratives that resonate.
Engagement Shifts to DMs.
Feeds are noisy, but direct messages (DMs) offer a quieter harbor for engagement. Businesses should embrace this shift and prioritize personalised interactions.
How can businesses navigate these channels?
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Responding promptly by being attentive to DMs and inquiries.
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Building relationships in using DMs to connect with customers on a personal level.
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Offering exclusive content in rewarding loyal followers with sneak peeks and special offers.
Collaborate with Influencers.
Influencer marketing remains a powerful tool. Partnering with influencers would align with your brand values and resonate with your audience.
How can businesses sail these waters?
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Researching influencers by looking for authenticity and relevance.
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Co-creating content in collaborating on campaigns that benefit both parties.
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Measuring impact in tracking metrics to assess the success of influencer partnerships.
As we sail into 2024, these trends will shape the social media landscape. Small to medium businesses can thrive by adapting, experimenting, and staying informed. So, hoist the anchor, set your course, and navigate the social media seas with confidence!